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B2B AgencySoftware Development$8M Revenue

Software Dev Shop Books 49 CTO Meetings For High-Value Projects

A custom software development firm needed to reach CTOs and product leaders at companies planning digital transformation projects. AI agents helped them fill their pipeline with qualified project opportunities.

* Company identity anonymized to protect client confidentiality. Results verified.

49
CTO Meetings
$2.1M
Pipeline Created
8
Projects Won
$680K
Revenue (Year 1)

The Challenge

This custom software development firm builds web applications, mobile apps, and backend systems for mid-market companies. Their average project is $80K-150K, with some enterprise engagements exceeding $500K.

Finding CTOs and product leaders with active project needs was challenging. Dev shop outreach is notoriously spammy, and technical decision-makers have learned to ignore it.

  • CTOs bombarded with offshore dev shop spam
  • Need to demonstrate technical credibility immediately
  • Long sales cycles—need high meeting volume
  • Partners too busy with delivery to do BD

The Solution

They deployed 7 AI agents targeting technical leaders at companies showing project signals:

CTOs at Growth Companies
Recently raised, scaling engineering
VPs Product
Companies launching new products
IT Directors
Mid-market with legacy systems
Digital Transformation Leads
Enterprise companies modernizing

Messaging referenced specific technical challenges: legacy system modernization, mobile app development, API integrations, and cloud migration. Each message demonstrated deep technical understanding.

The Results

Meetings booked49 with technical decision makers
Pipeline created$2.1M in project opportunities
Projects won8 new development projects
Average project value$85K (consistent with target)
First-year revenue from AI leads$680K

"CTOs delete dev shop emails without reading them. These messages were different—they referenced specific technical challenges and demonstrated real expertise. We're getting meetings with companies that would never respond to normal outreach."

MP
Managing Partner
Software Development Firm [Anonymized]

Quick Facts

IndustrySoftware Development
Company Size$8M Revenue
Agents Deployed7
Timeframe12 months
Target PersonasCTOs, VPs Product

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