A growth marketing agency targeting mid-market B2B companies needed a reliable source of new business beyond referrals. AI agents helped them build a predictable pipeline of qualified CMO conversations.
* Company identity anonymized to protect client confidentiality. Results verified.
This B2B growth marketing agency had built a successful practice through referrals and content marketing. But referrals were unpredictable, and content takes months to generate leads.
They needed a more reliable source of new business meetings. The problem: CMOs are skeptical of agency outreach, and the market is saturated with agencies claiming they can "drive growth."
They deployed 8 AI agents targeting marketing leaders at companies showing specific buying signals:
Messaging focused on specific marketing challenges: pipeline attribution, ABM execution, content-to-pipeline conversion, and marketing-sales alignment. Each message referenced the company's specific growth stage and marketing signals.
"We went from hoping for referrals to having 15-20 qualified CMO conversations every month. The AI outreach is more sophisticated than anything we could write ourselves—and we're a marketing agency."
See how AI sales agents can help you build a predictable new business pipeline.