A manufacturing execution system (MES) vendor needed to reach plant managers and operations leaders at mid-sized manufacturers. AI agents helped them penetrate a traditionally relationship-driven market.
* Company identity anonymized to protect client confidentiality. Results verified.
This company sells manufacturing execution system (MES) software to mid-sized manufacturers ($50-500M revenue). Their solution helps plants track production, reduce waste, and improve quality—but the buying cycle is long and relationship-driven.
Manufacturing is a traditional industry. Plant managers and VPs of Operations don't respond to typical tech vendor outreach. Most deals come from trade shows and referrals, limiting growth.
They deployed 7 AI agents targeting operations leaders at manufacturers with specific modernization needs:
Messaging focused on specific manufacturing challenges: OEE improvement, quality tracking, regulatory compliance, and traceability requirements for automotive and aerospace.
"Plant managers don't respond to software vendor emails. The AI messages spoke their language—OEE, cycle time, scrap rates, traceability. We got meetings with operations leaders who'd been on our target list for years."
See how AI sales agents can help industrial software vendors scale.