Back to Case Studies
B2B SaaS HR Technology $22M ARR

HR Tech Platform Books 54 CHRO Meetings to Fuel Enterprise Expansion

An employee experience platform needed to move upmarket from mid-market to enterprise. AI agents helped them break into Fortune 1000 HR departments.

* Company identity anonymized to protect client confidentiality. Results verified.

54
Enterprise Meetings
$4.2M
Pipeline Created
18%
Reply Rate
3
Enterprise Deals Won

The Challenge

This HR technology company had built a successful business selling to mid-market companies (500-2,000 employees). But their board pushed for enterprise expansion—deals with 5,000+ employee companies that would 5x their average contract value.

The problem: their sales team had no relationships at the enterprise level, and CHROs at Fortune 1000 companies don't respond to cold outreach from vendors they've never heard of. They needed a way to generate enterprise meetings at scale.

  • Zero brand recognition in enterprise HR
  • CHROs and SVPs of HR are extremely difficult to reach
  • Sales team experienced in mid-market, not enterprise
  • Board pressure to show enterprise traction within 2 quarters

The Solution

They deployed 7 AI agents targeting enterprise HR leadership across specific verticals:

CHROs in Tech
5,000+ employee tech companies
SVPs of People Operations
Retail and hospitality chains
VP of Employee Experience
Healthcare systems
HR Directors
Financial services firms

Messaging focused on specific enterprise pain points: employee retention in distributed workforces, DEI measurement, manager effectiveness at scale, and integration with existing HRIS systems like Workday and SAP SuccessFactors.

The Results

Within 90 days, they had more enterprise pipeline than the previous four quarters combined:

Enterprise meetings booked54 with HR leadership
Pipeline generated$4.2M in enterprise opportunities
Deals closed3 enterprise deals, $890K ARR
Average deal size$297K (5x their mid-market ACV)
Time to first enterprise deal67 days

"We'd been trying to break into enterprise for two years. Within 90 days of deploying the AI agents, we closed our first three enterprise deals. The board went from skeptical to asking how fast we could scale this."

CEO
CEO
HR Technology Company [Anonymized]

Quick Facts

IndustryHR Technology
Company Size$22M ARR
Agents Deployed7
Timeframe90 days
Target PersonasCHROs, SVP People

Get Similar Results →

Ready to move upmarket?

See how AI sales agents can help you break into enterprise accounts.