A regional healthcare staffing company wanted to expand nationally. AI agents helped them break into new markets and sign contracts with hospital systems they'd never reached before.
* Company identity anonymized to protect client confidentiality. Results verified.
This healthcare staffing company had built a strong regional presence but wanted to expand nationally. The challenge: breaking into new markets where they had no relationships and no brand recognition.
Hospital administrators and CNOs are overwhelmed with staffing vendor outreach. Standing out required deep understanding of each facility's specific challenges—something their small sales team couldn't research at scale.
They deployed 12 AI agents targeting healthcare facilities across 5 new states:
Messaging addressed specific pain points: travel nurse costs, credentialing delays, shift coverage gaps, and CMS compliance requirements. Each message referenced the facility's specific staffing challenges based on public data.
"We went from a 3-state footprint to 8 states in one year. The AI agents booked meetings with hospital systems we'd been trying to reach for years. Our expansion timeline accelerated by at least 18 months."
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