An industrial equipment supplier needed to grow beyond their existing accounts. AI agents helped them reach procurement and operations leaders at manufacturers looking for new suppliers.
* Company identity anonymized to protect client confidentiality. Results verified.
This industrial equipment supplier sells pumps, valves, and instrumentation to process manufacturers. They have strong relationships with existing accounts but struggle to open new logos—procurement teams prefer existing vendors.
Getting a first meeting with procurement is nearly impossible through cold outreach. They needed a way to reach buyers at the right moment—when they were evaluating new suppliers due to price, quality, or delivery issues.
They deployed 8 AI agents targeting buyers at companies showing supplier evaluation signals:
Messaging focused on supplier pain points: lead time issues, quality problems, single-source risk, and total cost of ownership. Each message demonstrated understanding of specific process industries.
"Procurement teams don't take cold calls. The AI reached them when they were frustrated with their current suppliers—lead time issues, quality problems. We got meetings that would have taken years to get otherwise."
See how AI sales agents can help equipment suppliers reach procurement.