A specialized engineering staffing firm needed to reach VPs of Operations and Plant Managers at manufacturing companies. AI agents helped them penetrate a traditionally relationship-driven market.
* Company identity anonymized to protect client confidentiality. Results verified.
This engineering staffing firm specializes in placing mechanical, electrical, and process engineers at manufacturing and construction companies. The market is traditional—most business comes from referrals and trade shows.
They wanted to grow faster but couldn't afford to wait for referrals. Their target buyers—VPs of Operations, Plant Managers, and Engineering Directors—don't respond to typical staffing outreach.
They deployed 7 AI agents targeting industrial companies with specific engineering needs:
Messaging focused on specific engineering challenges: automation implementation, lean manufacturing initiatives, facility expansions, and compliance requirements. Each message demonstrated deep industry knowledge.
"Manufacturing executives don't respond to staffing spam. The AI messages talked about their specific challenges—automation projects, lean initiatives, compliance audits. Plant managers who never respond to vendors were booking calls."
See how AI sales agents can help you reach industrial decision makers.