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B2B SaaSData Platforms$15M ARR

Data Platform Books 41 CDO Meetings in Technical Enterprise Sale

A data infrastructure company selling to CDOs and data engineering leaders used AI agents to break through the noise and generate high-value enterprise meetings.

* Company identity anonymized to protect client confidentiality. Results verified.

41
Meetings Booked
$2.9M
Pipeline Created
17%
Reply Rate
$71K
Avg Deal Size

The Challenge

This company provides a data observability and quality platform for enterprise data teams. Their buyers—CDOs, VPs of Data Engineering, and Data Platform leads—are highly technical and skeptical of vendor outreach.

Generic outreach didn't work. These buyers wanted to see evidence that the sender understood their specific data stack (Snowflake vs. Databricks, dbt vs. Fivetran) and their actual pain points.

  • Highly technical buyers who ignore generic vendor outreach
  • Need to demonstrate deep understanding of data stacks
  • Long sales cycles (6-12 months) requiring high meeting volume
  • Competing against well-funded competitors with bigger teams

The Solution

They deployed 6 AI agents targeting data leaders based on their specific tech stack:

Snowflake Users
CDOs at companies on Snowflake
Databricks Users
VP Data Engineering, lakehouse architecture
dbt Power Users
Data teams using dbt for transformation
Enterprise Data Leaders
Fortune 500, complex data governance needs

Messaging referenced specific technical pain points: data freshness issues, pipeline failures, downstream impact of bad data, and compliance requirements like SOX and GDPR.

The Results

Meetings booked41 with data leaders
Pipeline generated$2.9M in enterprise opportunities
Average deal size$71K ARR (vs. $45K previously)
Reply rate17% (vs. 5% industry average)
Enterprise POCs started8 (from AI-sourced meetings)

"Data leaders are allergic to generic vendor outreach. The AI messages referenced their specific data stack and pain points. CDOs who never respond to cold outreach were replying within hours."

VP
VP of Sales
Data Platform Company [Anonymized]

Quick Facts

IndustryData Platforms
Company Size$15M ARR
Agents Deployed6
Timeframe90 days
Target PersonasCDOs, VP Data Eng

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