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B2B SaaS Cybersecurity $18M ARR

How a Cybersecurity Platform Generated $2.4M in Pipeline in 90 Days

A mid-market endpoint security vendor needed to accelerate pipeline generation without adding headcount. With 8 AI agents targeting enterprise security teams, they transformed their outbound motion.

* Company identity anonymized to protect client confidentiality. Results verified.

$2.4M
Pipeline Generated
47
Meetings Booked
19%
Reply Rate
72%
Cost Reduction

The Challenge

This company is an endpoint detection and response (EDR) platform serving mid-market and enterprise companies. With $18M in ARR and a 40-person sales team, they had ambitious growth targets but were struggling with outbound.

Their two-person SDR team was generating 12-15 meetings per month combined—far below what was needed to hit their $30M ARR target. The CRO faced a difficult choice: hire 3-4 more SDRs (at $80K+ each, fully loaded) or find a more scalable solution.

  • SDR team maxed out at 12-15 meetings/month combined
  • 6-month ramp time for new hires in a technical sale
  • High turnover—lost 2 SDRs in the previous year
  • CRO spending 8+ hours/week on SDR management

The Solution

The company deployed 8 AI sales agents through Unlimited Lead Engine, each targeting a specific ICP segment:

Enterprise CISOs
Fortune 1000, 10,000+ employees
Security Directors
Mid-market, 500-5,000 employees
IT Leaders in Healthcare
HIPAA compliance angle
Financial Services Security
SOC 2 / regulatory focus

The dedicated account rep worked with their marketing team to develop highly technical, persona-specific messaging that addressed specific pain points like ransomware protection, SOC efficiency, and compliance requirements.

The Results

Within the first 90 days, the AI agents had generated more pipeline than the SDR team had in the previous two quarters combined:

Meetings booked 47 qualified meetings
Pipeline generated $2.4M in opportunities
Average deal size $51K (up from $38K)
Reply rate 19% (vs. 8% industry avg)
Cost per meeting $128 (vs. $450 with SDRs)

"We went from debating whether to hire more SDRs to having more qualified meetings than our AEs could handle. The AI agents are booking meetings with CISOs at companies we couldn't even get responses from before."

CRO
Chief Revenue Officer
Cybersecurity SaaS Company [Anonymized]

Quick Facts

Industry Cybersecurity SaaS
Company Size $18M ARR
Agents Deployed 8
Timeframe 90 days
Target Personas CISOs, Security Directors

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