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Industrial B2BAutomation Integrator$12M Revenue

Automation Integrator Books 39 Manufacturing Meetings for Capital Projects

A systems integrator specializing in robotic automation and controls needed to fill their project pipeline. AI agents helped them reach manufacturers planning automation investments.

* Company identity anonymized to protect client confidentiality. Results verified.

39
Meetings Booked
$3.2M
Pipeline Created
7
Projects Won
$1.1M
Revenue (Year 1)

The Challenge

This automation systems integrator designs and implements robotic cells, conveyor systems, and PLC controls for manufacturers. Their average project is $100-300K, with some larger engagements exceeding $1M.

Finding manufacturers planning automation investments is difficult. By the time projects go to bid, the spec is already written and competitors are lined up. They needed to reach companies earlier in the planning process.

  • Projects go to bid late—spec already locked
  • Need to influence spec, not just respond to RFPs
  • Long project timelines—need high meeting volume
  • Engineering team focused on delivery, not sales

The Solution

They deployed 6 AI agents targeting manufacturers showing signs of automation investment:

VP Operations
Manufacturers with labor challenges
Plant Engineers
Companies planning expansion
Manufacturing Engineers
High-mix, low-volume operations
Maintenance Directors
Aging equipment replacement

Messaging focused on specific automation triggers: labor shortages, quality issues, capacity constraints, and reshoring initiatives. Each message demonstrated deep understanding of manufacturing challenges.

The Results

Meetings booked39 with manufacturing leaders
Pipeline created$3.2M in project opportunities
Projects won7 automation projects
Average project value$157K
First-year revenue from AI leads$1.1M

"We're getting into projects 6-12 months earlier than we used to. Instead of bidding against three other integrators on a locked spec, we're helping customers design the solution. That's how you win in this business."

VP
VP of Sales
Automation Integrator [Anonymized]

Quick Facts

IndustryAutomation Integrator
Company Size$12M Revenue
Agents Deployed6
Timeframe18 months
Target PersonasVPs Ops, Engineers

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